Oxford’s 2025 shortlist put aura farming next to rage bait

Oxford University Press named rage bait its 2025 Word of the Year after a public vote; aura farming and biohack were the other finalists. OUP defined aura farming as cultivating a charismatic public image that looks effortless. BBC and AP carried the same shortlist. This is a dictionary story, not a UK street cup.

Uncertain: 2025 lexicon. No British plaza championship cited.